Choosing a blogging platform

The Corporate Blogger - Building CredibilityTo run a corporate blog successfully you need a blogging site that provides advanced interactive components such as commenting.In other words, you need a content management system.

Content management systems

In a content management system (CMS) you can create, edit, reorganize, re-associate, and delete any piece of content at any time without having to worry about how other pieces of content are affected. The system will know what to do and help keep everything in order.

For example, a good CMS will allow you to:

  • Add a new post that automatically goes to the top of the index page
  • Change a publishing date so the chronological order for your posts is reorganised
  • Schedule a post for automatic publication at a future time and date
  • Upload an image once and then use it in many posts
  • Enable automatic sharing across social networks and services
  • Customise the meta data that is shared on social networks

The three most popular content management systems are WordPress, Joomla and Drupal.

Of the three, WordPress is the most popular by far. It supports almost 20% of all website throughout the world. It has a simple user interface that is intuitive to use, which makes it a blogger’s favourite.

Indeed WordPress was founded specifically as a blogging platform and has since grown into a full CMS.

On the other hand, Joomla and Drupal are content management systems with added blogging functionalities built-in. This means that they have more advanced features but these bring added complexity.

Your choice depends on what else you want with the solution. If you are only setting up a blog and medium-sized website WordPress is usually the best choice.

But if you are looking for enterprise-scale platform to handle all your online assets, including a business website, Joomla or Drupal my be better choices.

For help in choosing an appropriate blogging platform, just email us on paul@thecorporateblogger.com or call +353-(0)87-4163688

Web services

Once you have selected your blogging platform you will need to add some common web services in order to:

  • monitor your blog
  • analyse its activities
  • ensure its security

Google Webmaster and Bing Webmaster tools, from two of the largest search engines on the internet, are free and easy to set up. They are invaluable because they:

  • monitor your site for activity
  • ensure your content is properly indexed so it appears in search results, and
  • alert you if something goes wrong

However, to use these tools, you have to set up a site map for your blog. This can be done easily using plugins or other apps on your chosen platform.

There are two other free services you should consider setting up:

  • Google Analytics ― which gathers statistics on visitors to you blog and how they interact with it
  • Google My Business ― which associates your blog with the physical location of your business

In addition to these services, which improve the functionality of your website and blog, you should invest in services that ensure that everything works properly.

These include security monitoring of your site and proper backup and restoration for your blog in case your server crashes or you are the victim of a malicious attack.

If you need help in setting up a blogging platform, just email us on paul@thecorporateblogger.com or call +353-(0)87-4163688